CLIENT
SCOPE
The Challenge
The clinic’s website was over 10 years old — outdated, clunky, and not mobile-friendly. It didn’t reflect the modern, trusted, and professional practice the clinic had become. Patients struggled to find information easily, and the site lacked optimized pages for each location, hurting visibility and accessibility.
Why They Needed VMove Media
Dr. Myuran’s clinic needed a complete website glow-up that would modernize its brand online, make it easier for patients to access information and book appointments, and improve local SEO performance without relying on paid campaigns.
Objectives
Redesign the clinic’s website with a modern, user-friendly interface.
Make the site fully responsive across mobile and desktop.
Create dedicated location pages to support SEO and local searches.
Improve search visibility and Google My Business presence.
Build patient trust through a seamless, professional digital experience.
Website Redesign & Development:
Delivered a full website refresh with clean, modern, and easy-to-navigate layouts.
Developed location-specific pages for Berwick, Werribee, Mount Waverley, and Box Hill, ensuring patients could find the right clinic quickly.
Enhanced the Contact Us experience, with optimized forms and location details.
Ensured full mobile responsiveness, giving patients an equally smooth experience on mobile and desktop.
Creative Highlights:
Balanced medical professionalism with approachable design.
Highlighted Dr. Myuran’s expertise as an IVF specialist across all pages.
Structured content for SEO and patient-friendly readability.
Results
Quantitative Wins
Website now ranks in the top 5 search results for “Berwick fertility clinic” and “Box Hill fertility clinic.”
Google My Business listings now appear in the top 3 local profiles, boosting visibility and trust.
Significant increase in organic website traffic with no paid campaigns.
Qualitative Wins
Improved patient experience with intuitive navigation and clearer service information.
Strengthened brand perception as a modern, trusted fertility clinic.
Enhanced credibility across all four clinic locations.