CLIENT
SCOPE
The Challenge
Lily Tours had no shortage of stunning content such as crystal clear lagoons, five star villas, and luxury experiences, but they lacked a system to turn followers into clients. Inquiries were scattered across Instagram DMs and WhatsApp with no structured website, booking flow, or lead funnel. Their social media looked world class but conversions did not match the engagement.
Why They Needed VMove Media
They needed a partner to bridge the gap between social buzz and business growth by creating a strong digital foundation. This meant building a professional website, creating a structured content strategy, and setting up lead funnels that turned aspirational followers into paying clients.
Objectives
Build a professional website that reflects the luxury and exclusivity of the Maldives
Streamline the inquiry and lead capture process
Create a cohesive social media strategy aligned with business goals
Scale brand reach from aesthetics into conversions and trust building
Website Development
Built a luxury-focused website showcasing curated packages, villas, and experiences
Integrated clear inquiry forms to capture high-intent leads directly
Designed with a mobile-first layout since most traffic came via social media
Social Media Strategy
Shifted content from just aesthetic to value-driven storytelling, showing not only beauty but also experiences, itineraries, and trust signals
Linked every campaign directly back to the website to create a social-to-site conversion loop
Creative Highlights
Curated carousels and reels that felt aspirational yet informative
Destination-focused storytelling that positioned Lily Tours as both a luxury curator and a trusted advisor
Synergy between Instagram content and website CTAs, ensuring no lead got lost in DMs
Results
Quantitative Wins
Website launched as a central hub for inquiries and packages
Over 1.2 million combined reach across Instagram and Facebook in the first year
95% increase in direct inquiries through the website compared to only social DMs before
Instagram community grew to more than 10,000 followers with consistent engagement
Engagement on Instagram grew by three times with interactive formats
Qualitative Wins
Transformed from a visual-only Instagram brand into a scalable luxury travel business
Built stronger trust among international clients by showcasing services on a polished site
Established a repeatable funnel beginning with awareness on social media and converting on the website