CLIENT
SCOPE
The Challenge
They had great content, loyal followers, and awesome products… but no online store. Every single order had to go through DMs or WhatsApp. That meant no product catalogue, no order tracking, no SEO value, and a lot of manual work. It wasn’t scalable for the growth they were aiming for.
Why They Needed VMove Media
MYCO needed a complete digital commerce setup that could take them from social only sales to a proper e commerce brand with automated systems, seamless checkout, and room for future growth.
Objectives
Build MYCO’s first e-commerce website with a clean conversion-focused design
Align their social media content with website funnels
Introduce flash sales and promotions to boost conversions
Provide flexible checkout and instalment payment options to increase purchase intent
Scale from a social-first brand to a scalable online retail business
Website Development
Designed a mobile-first e-commerce platform showcasing the full product range
Created easy-to-navigate product pages optimised for conversions
Integrated secure checkout and instalment plans to remove buying friction
Social Media Alignment
Synced the content strategy with the new website to create direct sales funnels
Introduced flash sales campaigns such as 11 to 11 Deals and Payday Specials to build urgency
Produced value-driven video content like “Best earbuds under 15K” to highlight affordability and options
Results
Quantitative Wins
Website launched with full product catalogue and automated checkout
Polaroid camera reel achieved more than 90,000 organic views
Christmas giveaway generated more than 50,000 views and hundreds of comments
Flash sales campaigns drove consistent website traffic spikes
Hit 7 figures in revenue within just 8 months
Sold more than 1,000 products through the new e-commerce site
Qualitative Wins
MYCO scaled from manual DM sales to automated e-commerce
Improved customer experience with product discovery, order tracking, and payment flexibility
Stronger brand positioning as a serious player in the tech retail space