CLIENT
SCOPE
The Challenge
Despite their importance, SLOS struggled with awareness. The old website was outdated, difficult to use, and their social media presence was not reaching enough people. Most Sri Lankans did not understand the difference between dental and orthodontic care, or where to access qualified treatment.
Why They Needed VMove Media
SLOS needed a digital transformation that would build awareness at scale, educate the public in simple language, and connect people to certified orthodontic services through both web and social media.
Objectives
Build a modern website with clear, easy access to orthodontic information
Create a Find My Orthodontic directory listing both government hospitals and certified private clinics by district
Launch educational content in Sinhala, Tamil, and English to make orthodontic care more accessible
Use organic reach to maximize awareness with minimal ad spend
Website Development
Designed a new website focused on awareness and accessibility
Created the Find My Orthodontic page featuring a live directory split into government hospitals and certified private orthodontists
Organized clinics by district with verified details for ease of access
Content & Social Media Strategy
Produced a Doctor Video Series where orthodontists explained common problems like crossbite, braces care, and treatment options in Sinhala, Tamil, and English
Designed the Find My Orthodontic video to introduce the directory and encourage public use
Delivered content in simple, everyday language so anyone could understand
Creative Highlights
Made videos relatable by using subtitle snippets across all three languages
Blended website storytelling with engaging social posts to create a digital awareness loop
Focused on organic reach with a very minimal ad budget of only 5,000 LKR over six months
Results
Quantitative Wins
Find My Orthodontic video reached more than 14,000 people on Facebook
Doctor Senadeera’s video received more than 8,000 views
Doctor Series videos collectively achieved more than 20,000 views
From November 2024 to May 2025, SLOS began ranking organically on Google for searches including:
Braces treatment in government hospital Sri Lanka
Crossbite issues Sri Lanka
Braces journey Sri Lanka
Best orthodontist Sri Lanka
Overall ad spend was only 5,000 LKR for six months
Qualitative Wins
SLOS began receiving a large volume of direct messages from people with orthodontic concerns
Public trust grew as people found verified information in their own language
The website became the go to hub for orthodontic awareness and clinic discovery in Sri Lanka